7.4. Leveraging Content Upgrades: Maximizing the Value of Your Blog Posts
Introduction. Let’s dive into a conversation between two friends about leveraging content upgrades to maximize the value of their blog posts. Hey, do you know what content upgrades are? No, what are they? Content upgrades are bonus materials you offer to your readers in exchange for their email addresses or other actions! Oh, that sounds interesting! Can you give me an example? Sure! If you have a blog post about gardening tips , you can offer a printable checklist or an eBook as a content upgrade....