5.3. A/B Testing: Experimenting with Different Content Strategies
Introduction. Let’s dive into a conversation between our two friends about what A-B testing is and how it can help improve your content strategy. Hey, do you know what A-B testing is? No, what's that? A-B testing is when you create two different versions of something, like a blog post or an email, and see which one performs better! Oh, that sounds interesting. How do you do it? A-B Testing Process First, you come up with a hypothesis, like "...